Take a closer look at the Sustainable Development Goals, or SDGs for short. Integrating the SDGs into events is an important step on the road to sustainability. With conscious event planning and thanks to sustainable practices, your events can also make an important contribution to solving global problems and at the same time become a role model for sustainability. For this reason, we are presenting "SDG 1 - No Poverty" to you today.

SDG 1 - No poverty

The aim is to end poverty in all its forms and everywhere. The 2030 Agenda defines poverty as a situation in which basic needs cannot be met and access to the material and non-material foundations of a decent life is severely restricted. One in ten people has only USD 1.90 a day for food, drink, clothing and everything else he or she needs to live.

What SDG 1 means for events

SDG 1 reminds you as an event industry player that you can play a role in the fight against poverty. How? By organizing inclusive and economically sustainable events that contribute to local development and take on social responsibility.

They can contribute to achieving SDG 1 by organizing inclusive events that are accessible to people from different economic backgrounds. You should prioritize local businesses to strengthen the regional economy and create platforms for education and employment. In addition, you can cooperate with non-profit organizations, run fundraising campaigns and promote ethical business practices to contribute to the fight against poverty.

These immediate measures at events contribute to SDG 1

By implementing these immediate measures, you as an event professional can actively help to support SDG 1 and make a contribution to reducing poverty.

Ticket options included

As an organizer, you can offer affordable ticket options to ensure that your events are accessible to people from different economic backgrounds.

Prefer local companies

When selecting locations, service providers and suppliers, you should give preference to local companies. This will strengthen the local economy and create income opportunities in the region.

Promotion of education and employment

Your events can offer educational opportunities and employment opportunities. This could take the form of workshops, training courses or job fairs.

Social responsibility and donations

As an event planner, you can work together with charitable organizations. You can organize fundraising campaigns or use part of the event proceeds for social projects.

You can also integrate initiatives into your events. For example, "Spend! - Suspended Coffee Germany" - "Donate a product or service to another person. For example, you pay for two coffees, but only take one, and a person in need gets the other."

Transparency and ethical business practices

They should ensure that their business practices are ethical and transparent in order to promote fair economic conditions.

Support for social enterprises

When selecting service providers and suppliers, you as the event planner can give preference to social enterprises that have a positive social impact and potentially help disadvantaged population groups.

Cultural exchange

Choosing a sustainable live entertainment program can create a positive impact by selecting artists who can align and promote the goals of the event with the SDGs. Artists can emotionalize and promote cultural exchange.

Events that lead by example

These best-practice examples show how events can be used to raise awareness of poverty, promote social innovation and take concrete steps to combat poverty.

Social Impact Summit

This conference in Berlin focuses on promoting social innovation and sustainable entrepreneurship. Social entrepreneurs, investors and experts come together to develop solutions for social challenges.

Global Citizen Festival

This annual event attracts thousands of participants and is committed to ending extreme poverty. It uses pop culture, music and celebrities to raise awareness of global poverty and promote fundraising.

Impact Hub Global Gathering

This conference series brings together social entrepreneurs, innovators and activists from around the world to develop solutions to social problems and work together on projects.

Zero Poverty Concert

This concert in South Africa aims to raise awareness of poverty and collect donations for poverty reduction programs.

Job Fairs for Inclusion

Events such as job fairs that specifically target disadvantaged population groups in order to facilitate their access to employment opportunities.

Fair Trade Markets

Markets or fairs that present and promote fair trade products in order to improve the economic situation of producers in developing countries.

Conclusion

If sustainable events become the standard, their high reach and variety create enormous potential to change the world in a positive way! This is how - also your? - Events become part of the solution - be an active part of it.

More information

Sabine Böhling, consultant, trainer and lecturer for sustainability and CSR, and Stefan Lohmann, expert for live entertainment concepts and founder of Sustainable Event Solutions, present the 17 SDGs and apply them to events. This series first appeared on tw-media, the meetings industry.

• more about the 17 Sustainable Development Goals
• more about the 16 Steps Initiative