Environmentally friendly travel for the public | Green Ticketing

The journey of the audience is CO₂ polluter number 1 at events, because up to three quarters of all emissions occur here. Therefore, when choosing a location, make sure it has good public transport connections and inform your participants about this. Likewise, you should communicate the nearest bus stops near the location, e.g. on your event website or on your location website.

As an event organizer or location operator, you can also offer tickets that include the use of public transportation - green ticketing. In addition, encourage your audience to form car pools or rent a bus together. Provide informative links to corresponding services or open a "digital bulletin board" for the communities.

Cooperate with a professional green ticketing partner. This includes the costs of compensation in the ticket price and offsets unavoidable emissions caused by the arrival and departure of your participants. On top of that, offer the Deutsche Bahn event ticket for all your events.

Promote a low CO₂ journey to the audience - via bike, coach or train, or in the case of the car, full occupancy, e.g. by carpooling!

In this way, your measures around a sustainable event pay concretely towards the 17 SDGs, the Sustainable Development Goals:

• SDG13: Take urgent action to combat climate change and its impacts, reduce your CO₂ footprint.
  Source: Goal 13: Take urgent action to combat climate change and its impacts
• SDG9: Use alternative mobility.
  Source: Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation
• SDG17: Strengthen means of implementation and revitalize the global partnership for sustainable development - Sustainability is a collaborative effort, leverage partnerships, collaborations and networks
  Source: Goal 17: Revitalize the global partnership for sustainable development
• SDG4: Share your knowledge.
  Source: Goal 4: Education

More tips for green ticketing and sustainable travel

Sustainable and transparent communication with all stakeholders - audience, employees, organizers, investors, suppliers, media, etc. - is the most important factor in this field of action for the successful implementation of a sustainable event. The potential for CO₂ savings is enormous in the area of guest mobility and logistics.

Our industry reaches millions of people through a wide variety of events every year. Be it festivals, city festivals, conferences, corporate events, sporting events, anniversaries and much more. It is therefore important to address the respective target group directly at eye level during ticket purchase or registration and to offer solutions for a CO₂-free journey, which should offer as many advantages as possible. Incentivizing a sustainable journey is also conceivable and should be communicated there in an appropriately inviting or even humorous manner. The reasons why the event is being implemented sustainably and why this is so important to the organizer should also be formulated briefly, appealingly and sympathetically.

This can even result in a sustainable business model and solution for ticket providers, venues and marketing agencies.

Examples of green ticketing and sustainable travel

The O2 Arena in London offers direct access to the location by train. Bicycle places, bus stops are close to the entrance. People arriving by cars have the longest way to the entrance.

The OMR Festival hasn't stood out as particularly sustainable so far, however the festival now has a sustainability manager and in terms of communication the OMR team is definitely on par with their guests. And the OMR Festival communications team very clearly advises guests not to travel by car. On the one hand, because they don't want to and on the other hand, because there are not enough parking spaces for all visitors.

The organizers of the Glow Conference have also made it very clear to their guests - in the follow-up emails after registration or ticket purchase - that traveling by public transport as well as the well-located stop is much easier and better than by car.

The city of Liverpool has addressed the issue and because, from their point of view, it is relatively easy to save CO₂ emissions by asking guests not to travel individually by car. Here, this has even resulted in a clear instruction for action. Anyone who still wants to obtain a license for concerts and festivals in 2024 must help save 50% CO₂. This also means that everyone must draw up a CO2 balance sheet.

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